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MAISON ROUGE

Maison Rouge is a European pastry project rooted in craftsmanship, hospitality, and a deep respect for tradition. Inspired by classic European pâtisserie and shaped by a modern New York sensibility, the project centers around its signature éclairs — a hero product developed with precision, balance, and restraint. Alongside refined fruit-mousse cakes and handcrafted pralines, the éclairs define the Maison Rouge identity: thoughtful flavors, elegant design, and technique-driven execution. Every dessert is created with intention, and every visit is meant to feel personal, welcoming, and quietly memorable.
Presentation
CLASSIC VIBE
Today’s market is saturated with new projects built around minimalism and urban aesthetics. While these approaches feel contemporary, Maison Rouge is guided by a different conviction: that modern classic design is the only language capable of creating a lasting sense of beauty, comfort, and warmth. Our design philosophy draws on timeless forms, balanced proportions, and refined details that invite guests to slow down and feel at ease. By choosing a modern classic approach over short-lived trends, Maison Rouge aims to remain relevant, recognizable, and emotionally resonant over the long term — not just visually current, but enduring..
DESIGN CONCEPT
Message from the Founder
Presentation
More about US
Maison Rouge was founded by a husband-and-wife team driven by a shared love for pastry, craftsmanship, and building something meaningful together. With years of hands-on experience in hospitality and small business, we approach every dessert with the same care we bring to our own table — focusing on quality ingredients, balanced flavors, and thoughtful details.

For us, pastry is not about trends or excess. It’s about honesty, consistency, and creating desserts that people come back for. Maison Rouge is a reflection of who we are: family-owned, detail-driven, and proudly built from the ground up.
About Us
Investment Ask
We are seeking to raise $50,000–$100,000 in early-stage investment, in addition to $50,000–$80,000 of founder capital already invested. This structure ensures strong alignment of interests and a disciplined, capital-efficient launch:
  • Lease ($20,000-$30,000)
    Lease acquisition in one of the following target neighborhoods (security deposit + 1 month lease): SoHo, Chelsea, West Village
  • Renovation ($20,000-$50,000)
    Renovation and design of a ~6,00–1,000 sq ft café and production space. We want to start with a small place to minimize high lease rate risks.
  • Equipment ($20,000-$40,000)
    Equipment (pre-owned or brand new) purchase and installation, packaging orders abroad. Equipment leasing or financing as an option.
  • Starting capital ($10,000-$20,000)
    Working capital for opening inventory, staffing, and initial marketing. We will start work ourself without huge staff, hiring 1-2 front baristas first months.
Main Equipment list
The core equipment required for the launch of Maison Rouge consists of professional pastry and refrigeration units essential for daily production and storage.
The majority of this equipment is planned to be acquired through a combination of financing, leasing, or purchase of high-quality pre-owned units
Financial Snapshot
We work hard every day to make life of our clients better and happier
  • Target monthly sales
    Target monthly sales (Year 1): $90K–$120K
  • Gross margin
    Gross margin: ~70%+ on pastry items
  • Break-even point
    Break-even point: within 6-8 months
  • Primary revenue channels
    Primary revenue channels: in-store café, takeaway, local delivery, gift boxes, catering/wholesale

  • Long-term EBITDA
    Long-term EBITDA target: 15–22% (after fixed costs)
3 Investment Levels
To accommodate different investor profiles, we are offering several participation options:
  • -1-
    Small Private Supporters

    For smaller private supporters, we offer non-equity participation through customer-focused incentives:

    • Gift Cards with a 20% bonus value (e.g., $300 card for $240), Starts from $300 GC Purchase. Use promocode INVESTOR
    • Curated dessert bundles and pre-order packages offered via Kickstarter at preferential pricing,
    • Early access to limited-edition products and seasonal collections (notification via a private mailing list).
  • -2-
    Private Investor
    (from $5,000)

    For larger private investors, we offer structured participation options designed to balance return potential and risk control. Available structures may include:

    • A fixed 1.2x-1.4x multiple return paid from a defined percentage of monthly revenues until the agreed return is reached.
    • Fixed-term repayment note (12% APR). Predictable repayment schedule with a predefined return, structured to avoid pressure on early-stage operations.
  • -3-
    Strategic or
    Anchor Private Investors

    For select investors making larger commitments, we are open to customized structures, which may include:

    • preferential return terms,
    • advisory or strategic involvement,
    • priority access to future expansion or additional locations.
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